Future Now
Introducing a new creative era for CAMILLA AND MARC
Welcome to a new era for CAMILLA AND MARC, characterised by a bold new rebrand and marked by its expansion, responsibility and creativity. Under the direction of Creative Director Camilla Freeman-Topper and CEO Marc Freeman, a new logo, monogram, and visual system is the next step in an evolved journey for the CAMILLA AND MARC brand.
INTRODUCING THE NEW LOGO
The new logo represents a shift to a heritage mindset – taking the past and melding into the future now. The logo moves from the sharper regularity of a modern type to the revolutionary structure of timeless classicism with a distinct edge – reflecting the essence of the CAMILLA AND MARC brand.
“IT IS A DREAM COME TRUE TO UNVEIL THE NEW BRAND SYSTEM ACROSS OUR NEW VOYAGE COLLECTION, WHICH WAS DESIGNED DURING A PERIOD OF QUIET AND DEEP REFLECTION. THE COLLECTION IS DEFINED BY A SENSE OF YEARNING FOR EXPANSION BOTH CREATIVELY AND PERSONALLY, TO CONFIDENTLY WANDER DOWN PATHS UNKNOWN WITH A FEARLESS SENSE OF SELF. THIS COLLECTION PAIRED WITH THE NEW LOGO AND MONOGRAM REPRESENTS THE FUTURE NOW; EMBRACING OUR HERITAGE AND EMBODYING OUR STRONG BRAND CODES INTO EVERY TOUCH POINT OF THE BRAND.”
CAMILLA FREEMAN-TOPPER, CREATIVE DIRECTOR
DESIGNING THE MONOGRAM
The new monogram is a key part of the next creative era of CAMILLA AND MARC, a way to interpret the brand essence with a new stamp – an eternal symbol and a mark of luxury.
Featuring an interconnected “C” and “M”, the monogram symbolises the deep and enduring connection of the brand’s founders and siblings Camilla Freeman-Topper and Marc Freeman, as well as representing a new form of quiet luxury where quality prevails above all else.
The CAMILLA AND MARC monogram stands for quality, luxury and simplicity. This interlocking story fuses the past, present and future and develops a code that will stand the test of time.
“A deep purpose has always guided our journey, from advocating for women’s health to building modern wardrobes that stand the test of time. This new creative era confirms the steps we’ve taken whilst looking forward – an ever growing expansion to the next level of creativity and responsibility across all touchpoints of the CAMILLA AND MARC business."
MARC FREEMAN, CEO
Introduced throughout the Voyage 22 collection, the monogram is woven, embroidered and embossed into special pieces. Stamping the collection with a mark of luxury.
